Founder's Story

The Birth of Motus Gratis

Living in Northern Canada, the natural beauty surrounding me has always been a source of inspiration, but it wasn’t until I became a father that I truly grasped my responsibility towards the environment. Watching my children, Jaimz and J, explore the great outdoors filled me with both joy and a deep sense of duty. I realized that the fast fashion industry, with its focus on disposable clothing, was contributing to the degradation of the planet I cherish. This moment of clarity ignited my passion to create a sustainable clothing line aimed at leaving a healthier world for my children.

Thus, Motus Gratis was born, a brand dedicated to producing long-lasting, durable, and functional clothing made from organic cotton and recycled materials. I wanted to design garments that are not only comfortable, but also resilient enough to withstand the rigours of everyday life and outdoor adventures. By using organic and recycled materials, I aimed to minimize our environmental footprint and promote ethical production practices. Each piece is thoughtfully crafted to ensure that it supports the kind of active lifestyle I want for my family—one that embraces nature and values quality over quantity.

Building Motus Gratis has been a journey filled with challenges and triumphs. I focused on creating strong partnerships with artisans and factories that share my commitment to ethical practices, ensuring fair labor conditions and sustainable sourcing. Involving my children in this process has been incredibly rewarding; they’ve helped with design ideas and participated in the creation of the brand. As I see our community of conscious consumers grow, I am filled with hope and determination. Together, we can make mindful choices that honour our planet and inspire future generations to do the same.

Thank you,

Justin Kohle